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China Multimedia specializes in direct marketing and media advertising. By definition, direct marketing is directed at specific types of people (demographics) and goes to them directly.
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These people can be chosen in various ways, for example, by something they’ve bought before, or what kind of car they drive, washing powder they use etc. |
Media advertising is advertising to the masses, billboards, television advertisements, and press campaigns. They have a special target audience but don’t use demographic data to target more specifically at certain groups. |
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