PWD Register

China Multimedia specializes in direct marketing and media advertising. By definition, direct marketing is directed at specific types of people (demographics) and goes to them directly.

These people can be chosen in various ways, for example, by something they’ve bought before, or what kind of car they drive, washing powder they use etc.

Media advertising is advertising to the masses, billboards, television advertisements, and press campaigns. They have a special target audience but don’t use demographic data to target more specifically at certain groups.
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