Drafting media releases

China Multimedia will draft and distribute your news releases. Our team will write an effective news release that will ensure your message is received by the news media with maximum impact.

Written in “journalese”, it will attract media attention. We also will distribute your news release, explain how the western news media works, how to approach the news media, connect with journalists, and build a good working relationship with journalists in press, radio, and television.

News releases intended for use by press, radio, and television, are drafted in quite different ways. Our team has had lengthy experience in drafting all three and will either draft your next release, or advise you how to draft it. We will help you to understand who your audience is and what they want to know about your company. We will then show you how to get your ideas across as clearly and concisely as possible using plain English.