1.Just do it只管去做。

2.99% of decisions aren't permanent99%的决策，都可以更改。

3.Be slow to hire and quick to fire招人要慎重，解雇要快速。

4.Measure what you manage工作成效必须有评估。

5.Competition isn't as important as the customer客户比竞争对手更重要。

6.95% of startups shouldn't raise money95%的创业公司不应该融资。

7.Join a startup peer group加入创业者团体。

8.The biggest challenge with growth is keeping everyone aligned快速增长带来的最大挑战，就是如何让每个员工找到合适自己的位置。

9.Price differentiation doesn't last long but customer service does价格战走不远，客户服务才是根本。

10.Market timing is the most important factor for homeruns成功的最重要因素，就是选对了时机。

11.Empower customers to help sell new customers让客户成为你的销售员。

12.Create the best environment you can for your team为你的团队创造最好的工作环境。

13.What you start out doing isn't likely where you'll find success你一开始做的事情，可能不是最终让你成功的事情。

14.Get the corporate culture right and everything will fall into place搞对公司文化，一切就会井然有序。

15.The best exit strategy is to not need one不要去想将来如何退出，这就是最佳退出战略。

16.The biggest enemy of websites is the browser Back button网站最大的敌人，就是浏览器的"后退"按钮。

17.Recurring revenue is the best form of revenue经常性收入是收入的最好形式。

18.Don't burn any bridges as it is a small world不要过河拆桥，世界很小，你会有报应的。

19.Build a niche brand and curate all aspects of it建立一个针对性很强的品牌，然后围绕它把各方面都做好。

20.Pivoting and iterating is healthy in a startup创业公司的循环往复，是健康的迹象。

21.Always ask for a discount永远要求供货商提供折扣价。

22.No plan is perfect没有完美无缺的计划。

23.Consume the startup but don't let it consume you是你"玩"创业，而不是创业"玩"你。

24.Focus on rhythm, data, and priorities关注公司的节奏、统计数据和优先任务。

25.Develop offline analogies to describe your startup不要把你的业务说成全新模式，而要用传统行业的例子描述。

26.Companies aren't just about profits开公司不仅仅是为了钱。

27.Your idea isn't unique不要以为，天底下只有你想到了这个主意。

28.Sharing your idea with others will lead to benefits you can't predict与他人分享创意，会让你得到意料之外的好处。

29.Keep it as simple as possible越简单越好。

30.People identify with companies more so than products人们认同公司，甚于认同产品。

31.It's worth paying a professional (lawyer, accountant, etc) to do it right the first time只有第一次，才值得花钱请专业人员（律师、会计师等）帮忙。

32.It is difficult to concentrate on more than three things at any one time人的精力有限，同一时间最多只能干三件事。

33.Employees are the most important stakeholder你雇到什么人，决定了一切。

34.Celebrate the small victories即使小小的胜利，也值得庆祝。

35.Play to your strengths你要扬长避短。

36.Be opinionated about your product when considering customer suggestions不要被用户的意见左右。

37.Know why you're different and clearly articulate it知道自己的特点何在，然后清晰地表达出来。

38.Don't develop products in a vacuum不要闭门造车。

39.Regularly communicate with employees, customers, investors, and the community与雇员、客户、投资者和社区，保持经常性的沟通。

40.Set goals and adapt to changing information制定一个目标，然后习惯于你得到的决策信息永远在变。

41.Storytelling is more powerful than marketing讲故事是最有力的推销手段。

42.Most startups initially price their product/service too low大多数创业公司，最初为自己的产品定价时，都定得太低。

43.Make time to think一定要有思考的时间。

44.Remove friction for all stakeholders所有对你至关重要的人，你都要保持良好关系。

45.Absent information people make up reasons找不到决策依据，人们会自行编造。

46.Asking good questions is more important than guessing the answer与其乱猜答案，不如提出正确的问题。

47.Build relationships before you need them建立各种人际关系，日后会帮到你。

48.Always consider the best alternative outcome before beginning a negotiation开始谈判前，就做好不成功的准备。

49.Consciously balance time working in the business vs working on the business在经营外部业务和管理内部运作之间，正确分配时间。

50.You only get one first impression你只有一次机会，得到他人对你的第一印象。